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Explain the Client Agency Relationship in Advertising

Client agency relationship in advertising The client agency relationship starts when the client appoints the advertising agency for making an ad. It continues as long as the agency provides services to...

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Disable Primary, Social and Promotions Tabs in Gmail

Disable Primary, Social and Promotions Tabs in Gmail Recently, it came to my notice that the interface of my Gmail account has changed a bit. Earlier, I enjoyed the simplicity of accessing my emails by...

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Departments and Organizational Structure of Advertising Agency

Organizational structure of advertising agency Advertising agency must have a suitable internal organizational structure to keep functioning properly with a smooth workflow.When an advertising agency...

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Is Marketing Research Scientific or Not? Explain

Is marketing research scientific or not? Marketing research is not a pure science like physics and chemistry. It is a social science. It uses scientific methods for solving marketing problems. It uses...

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Difference Between Market Research vs Marketing Research

Difference Between Market Research vs Marketing Research Following image shows five important points of comparison used to find out the difference between Market Research vs Marketing Research...

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Twelve Steps in Marketing Research Process

Steps in marketing research process Following image depicts the steps in a marketing research process.Image credits © Prof. Mudit Katyani.The twelve stages or steps in a marketing research process...

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